Your company has a new brand, product or service that needs to be communicated loud and clear. Who will you tell first – employees! Yes, employees should always understand and be aware of company growth and brand development. The quickest way to infuse your product/brand strategy into the market is through your employees. Sales team members should receive in-depth training that includes sales and marketing plans highlighting expectations for results and critical dates.
Customers are also an important component of effective product deployment. Communicating robust information to your customers, exponentially increases your chance for product success.
Lastly, but most important, is measuring your results! The performance of sales and marketing efforts should have clearly defined metrics to gauge success and manage accountability.