What You Can Achieve by Planning
Your 2025 Marketing Strategy (Right Now)
By Kristen Youngblood, Creative Director
Co-Create Marketing Strategies
2-minute read
As we head into 2025, owners of thriving businesses know one thing for sure: the holiday season, though hectic, is the time to create a budget and marketing plan for the following year. This non-negotiable truth is what sets sustainable, growing businesses apart from those at a plateau, or even in decline.
In fact, research shows that 71% of fast-growing companies have documented marketing and sales strategies, while companies that prioritize marketing as part of their growth strategy are twice as likely to see annual revenue growth of 5% or more.
By putting your marketing plan in place now, you have the opportunity to build and refine your strategy so that you aren’t left making quick, last-minute decisions that could affect your entire year’s growth.
Co-Create Marketing Strategies (CCMS) is here to guide you through your marketing plan—while keeping budget top of mind—because where there is focus, there are results. Here is what you’ll gain by harnessing that focus and creating a well-defined marketing strategy months ahead of the new year.
Create A Roadmap to Long-Term Growth
Without a well-thought-out strategy, even the best marketing efforts can fall flat.
A strategic plan gives your team the roadmap it needs to achieve specific, measurable objectives. When you have this map in front of you, it’s easy to see the next steps so that you don’t get bogged down by daily tasks and lose sight of your overall goals. Your marketing plan is not just about having a vision for the future—it’s about defining actionable steps to turn that vision into reality.
Drill Down to Your Target Audience and Key Messages
Planning your marketing (and budget) ahead of the new year gives you one of the most valuable tools: dedicated space to focus. That space allows you to truly consider how to reach the right audience with the right message.
As you build out your target audience and key messaging, your plan provides you with the structure you need to align your brand’s vision with targeted actions. When executed, your marketing strategy sets you up for success, increasing lead generation and building lasting customer relationships.
Create Alignment Across Your Organization
Once you have your strategy in place, you also have a cohesive message to share with your team, creating alignment across your organization. This alignment will be vital when creating internal and external initiatives that you want your teams to follow or promote. When everyone is on the same page and understands the goal, they can all work together to achieve it.
Achieve Results Through Accountability
Planning isn’t just about setting goals—it’s about staying accountable. By implementing key performance indicators (KPIs), businesses can track their progress and make data-driven decisions that keep them on the right path.
Setting achievable milestones helps break down complex goals into manageable pieces, allowing you to measure progress and make adjustments as needed.
At CCMS, we believe that accountability is essential for success. We help businesses create systems that ensure follow-through and provide the flexibility to pivot when needed without losing sight of the overall goal. With clear objectives and focused strategies in place, you’ll be able to adapt to and overcome challenges while maintaining forward momentum.
Be Prepared for Whatever Comes Your Way by Taking Action Now
In 2025, businesses will need to stay agile, adapting to market shifts and industry trends. By creating your strategy now, you’ll be equipped to seize opportunities as they come and face challenges head-on.
The journey to next year’s success begins today, putting you ahead of the curve and competition.
CCMS: Your Partner in Growth Planning
Whether you’re looking to develop a new marketing plan or refine an existing one, having a clear, focused approach can be a game-changer for your business.
This is where CCMS steps in as your dedicated partner in growth. Our team brings years of marketing experience, foresight, and targeted strategy to each unique client relationship. We see past the noise because we take the time to truly understand your story, your goals, and your distinct value proposition.
Co-Create Marketing Strategies is a boutique growth marketing firm that uses insights, industry benchmarks, and a customized approach to growing brands. We don’t just show you new ideas, we teach you new ideas. Sharing knowledge and empowering people is at the heart of the co-create process. We educate and empower you so that you can grow your organization long-term with consistent, sustainable action.
References
3 Upton, N., Teal, E. J., & Felan, J. T. (2001). Strategic and business planning practices of fast growth family firms. Journal of Small Business Management,39(1), 60-72.
McKinsey & Company. (n.d.). The power of partnership: How the CEO-CMO relationship can drive outsize growth. Retrieved from https://www.mckinsey.com/capabilities/growth-marketing-and-sales/our-insights/the-power-of-partnership-how-the-ceo-cmo-relationship-can-drive-outsize-growth
